21.2 C
New York
Monday, May 16, 2022

St Kitts and Nevis’ CBI Programme is fastest at global level

The twin-island Federation is famous for its mesmerizing beauty, sandy beaches, coral reefs and stunning silver beaches, hence known as the "Paradise of the Caribbean".

American Airlines operates direct flights from 42 cities to Dominica

Known as “the Nature Isle of Caribbean” Dominica is a place of mesmerizing and breathtaking natural beauty which must be in bucket list of one individual to travel to.

260 years old British Royal Family’s Gold State Coach to lead Platinum Jubilee Pageant

This year the gold coach – who has been a historic symbol on several occasions will turn 260 years old.

India starts probe against Google after media alleged ‘unfair conditions’

BusinessIndia starts probe against Google after media alleged ‘unfair conditions’

Following claims from news publishers, India’s competition watchdog has ordered a probe into Alphabet Inc’s Google, saying its early assessment is that the internet giant has infringed several antitrust laws.

The Competition Commission of India (CCI) stated in its judgement that Google has a monopoly on certain online search services in India and may have imposed unreasonable conditions on news publishers.

A request for comment from Google was not immediately returned.

The complainant, the Digital News Publishers Association, which represents the digital divisions of some of India’s largest media firms, claims that Google has failed to pay its members reasonable advertising revenue.

The CCI directive stated, “In a well-functioning democracy, the important role performed by the media cannot be undermined.” “It appears that Google is leveraging its strong position in related markets to enter/protect its position in the news aggregation service sector.”

For years, news organisations have complained about internet companies exploiting content in search results or other features without payment, despite the fact that they have been losing advertising revenue to online aggregators such as Google.

New restrictions in France and Australia, fueled by media lobbying and public pressure, have resulted in licencing deals worth billions of euros around the world, according to the CCI directive.

Is Google responsible?

While developing Google Search, Google must have glimpsed our situation decades ago. Members of Google’s fundraising team anticipated that there will come a moment when people would use Google Look to search for anything on the internet. Everything, including news, may be found in movies, games, porn, cuisine, and homes. And, at least for the general public, Google owns the internet with smartphones.

Google got into the news business by simply promising to assist digital news organisations in effectively delivering news online. It’s as if, in the early 2000s, people searched online for their favourite recipes, they’ll have to search for news at some point in the future. And that’s how Google News got its start: without hiring a single reporter or desk employee, and without even purchasing a camera. All it had to do was devise an algorithm for determining which news or news websites to offer to users on the first page of search results or in Google’s ‘Top News’ carousel.

And thus began the battle for online traffic. For every available keyword, every online media organisation sought to ‘rank’ its news pieces at the top of Google News and Google Search. The criteria were set: no matter how hard a reporter worked or how much money a news organisation invested, if a storey didn’t rank on Google and generate figures, it was deemed “useless.”

Suddenly, all stories began to be measured by the same metric: ‘Google figures,’ whether they were about the ‘Top 5 best smartphones to buy’ or the ‘murder of a politician.’

Soon after, Google began selling Analytics to assist media firms in precisely measuring online traffic. SEO for news was introduced as a new professional role. The key to winning the online news race has shifted from hiring better and larger SEO teams to hiring better and larger SEO teams.

Now that Google has entered the news sector, media company stakeholders have previously foreseen what has been mentioned above in the past. However, what they may not have realised in the past is that Google will move so swiftly to become the “godfather” of the internet news industry.

What do you mean by that? Google, on the other hand, is now controlling how much advertising money goes to online media firms. In fact, according to the Digital News Publishers Association (DNPA), which represents the digital branches of India’s biggest media corporations, “online publishers only earn 51 percent of the advertising expenditure by marketers.”

With both advertising money and web traffic under Google’s control, it’s clear that Google is serving its own interests rather than the cause of successfully distributing news. The DNPA has now filed a complaint with CCI alleging that Google is abusing its monopoly in the internet search engine market.

Regulator of fair trade A probe into Google’s suspected abuse of dominant position has also been announced by CCI. According to the order of the Competition Commission of India, “in light of the preceding analysis, the Commission is of prima facie conclusion that Google has breached provisions of Section 4 of the Act” (CCI).

The DNPA has filed a complaint against Alphabet Inc., Google LLC, Google India Private Limited, and Google Ireland Limited under Section 19(1) (a) of the Competition Act, 2002 (‘Act’), alleging a violation of Section 4 of the Act.

“Online search engines account for more than half of all traffic to news websites (more than 50%), with Google claiming to be the most popular. According to the same, the Informant claims that Google accounts for more than half of all traffic to news websites, and that as the leading player in the market, Google selects which news websites are discovered via search using its algorithms. It was also stated that news media businesses’ content creates the backdrop for audiences to interact with advertisers; yet, online search engines (Google) end up utilising revenue/returns considerably more than publishers,” according to the news organisation.

Check out our other content

Check out other tags:

Most Popular Articles