HomeEntertainmentHappy New Prices: Netflix India cuts prices of all subscription plans

Happy New Prices: Netflix India cuts prices of all subscription plans

Netflix India has lowered its subscription fees across the board in an effort to grow its user base in the face of fierce competition from Disney+Hotstar, Amazon Prime, and a slew of other Indian subscription video on demand (SVOD) providers.

The business has dropped the price of its popular mobile plan from Rs 199 to Rs 149 per month. The basic plan is now Rs 199 per month instead of Rs 499 per month, the standard plan is now Rs 499 per month instead of Rs 649 per month, and the premium plan is now Rs 649 per month instead of Rs 799 per month.

Amazon Prime has a monthly plan that starts at Rs 129, while Disney+Hotstar charges Rs 1499 for premium services and Rs 499 for Disney+Hotstar mobile.

The corporation is calling the new plans “Happy New Prices,” and they will take effect on December 14, 2021.

Netflix India’s Vice President of Content, Monika Shergill, told media that the price decrease coincides with the company’s content strategy and the release of new content. “We’ve been releasing significant titles over the last three weeks. And, according to the Netflix calendar, major programmes and films will be released on a regular basis. And it’s the type of programming that caters to a broad audience. And now that the information was ready for such a vast audience, it was the ideal opportunity to delve deeper and appeal to a broader audience. The goal is to provide value not only via entertainment but also through low rates “Shergill stated.

In November, Netflix announced two original titles from India: Ram Madhvani’s Dhamaka and Meenakshi Sundareshwar. Decoupled, a film by R. Madhavan and Surveen Chawla, will be released in December.